The Munchie Mitt

The Munchie Mitt

The Munchie Mitt

The Munchie Mitt

The Munchie Mitt

ART DIRECTION | PRODUCT DEVELOPMENT

For generations, fans of America's pastime have been plagued by the dilemma of either catching a ball headed for the stands or keeping their over-priced concession snacks intact.

In collaboration with Minor League Baseball (MiLB) and in the spirit of their "Only In MiLB" campaign, we took this as a challenge to equip fans with a tool that would ensure they would never have to compromise between catching a ball or their beer again.

The Munchie Mitt is the world's first hotdog dispensing, condiment holding, beverage clutching baseball glove. Designed with a 3D printed mechanism that operates like a push-pop for optimal glizzy consumption, and a hose-like nozzle for easy beverage sipping, baseball fans can enjoy the best parts of the game without feeling in danger of dropping their food or drinks.

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Press Features
AdAge_Press

Mother NY

Creative Directors: Matt Vitou, Patrick Horton

ACDs: Jaye Thompson, Emily Kaufman

Executive Producer: Kimberly Chavez

Account: Stephen Rich, Jake Thorndike

Strategy: Hannah Tabor

Fabrication Partner: Tooth & Hand

2024

Mother NY

Creative Directors: Matt Vitou, Patrick Horton

ACDs: Jaye Thompson, Emily Kaufman

Executive Producer: Kimberly Chavez

Account: Stephen Rich, Jake Thorndike

Strategy: Hannah Tabor

Fabrication Partner: Tooth & Hand

2024

Mother NY

Creative Directors: Matt Vitou, Patrick Horton

ACDs: Jaye Thompson, Emily Kaufman

Executive Producer: Kimberly Chavez

Account: Stephen Rich, Jake Thorndike

Strategy: Hannah Tabor

Fabrication Partner: Tooth & Hand

2024

Mother NY

Creative Directors: Matt Vitou, Patrick Horton

ACDs: Jaye Thompson, Emily Kaufman

Executive Producer: Kimberly Chavez

Account: Stephen Rich, Jake Thorndike

Strategy: Hannah Tabor

Fabrication Partner: Tooth & Hand

2024

Mother NY

Creative Directors: Matt Vitou, Patrick Horton

ACDs: Jaye Thompson, Emily Kaufman

Executive Producer: Kimberly Chavez

Account: Stephen Rich, Jake Thorndike

Strategy: Hannah Tabor

Fabrication Partner: Tooth & Hand

2024

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