CAMPAIGN | CONCEPT DEVELOPMENT | ART DIRECTION | PRODUCTION

Drifting. Drag racing. Burnouts.

We managed to make a film that has all three. This is an ode to the love between dedicated car enthusiasts and their unique rides.

Cars are more than a means of transportation, they are where some of our fondest memories and adventures occur. Whether it’s belting out solo Beyoncé ballads during your commute, the stories told during the annual off-roading trip with buddies, or the satisfaction of securing the perfect rear spoiler that will make you the envy of the car meet, our rides are an extension of us and our most idealistic selves. With this film, we captured a little bit of that immense passion the car community values in the most authentic way possible.

This campaign was a transformative moment for eBay Motors. Rather than following the traditional tropes of focusing solely on part inventory, we presented the brand how it naturally shows up among its audience, and how it is a catalyst that enables people to keep their treasured rides on the road.