ART DIRECTION | ILLUSTRATION | TYPOGRPAHY | CONCEPT

What started as an opportunistic brand collab that had yet to be taken advantage of, spurred on by some witty wordplay inspired me to take the time to mock up the potential for this concept. It felt like it could be an opportunity to cement a moment in time among two cultural giants with two hardcore fanbases.

There is a lot of heritage between the Nike Dunk and Dunkin’ that goes beyond a simple play on words. They are two iconic staples that are so ingrained into our everyday lives and embody the sentiment that when we wake up, we’re on a mission to get after it.

Concepted and designed by Jaye Thompson

2022